Yves Saint Laurent

“LEVEL UP – THE GAMING EXPERIENCE” was the first digital, cross-border and interactive educational event for Yves Saint Laurent Beauty Education Germany & Austria. More than 1,800 participants, with over 125,000 interactions, were thrilled by the staged live game.

The venue:

The Bootshaus in Cologne ranks among the top 5 clubs in Europe

The concept:

Each training participant went through various ‘lessons’ designed to resemble gaming levels. This allowed content on new products and make-up masterclasses to be conveyed in a playful way.

Our contribution:

From the initial go-ahead right through to the final implementation, we were able to contribute our expertise as the lead technical service provider on behalf of Eventconcepter GmbH. This included support with the conceptual implementation as well as the delivery of lighting, sound and video technology, including video production and streaming.

The best way to experience our work is through the following video. Have a look!