On January 16 and 17, 2019, BOE INTERNATIONAL, international trade fair for event marketing, took place at Messe Westfalenhallen Dortmund. In six exhibition halls, 650 exhibitors presented their product highlights and services around the event industry to 10,900 trade visitors. GAHRENS + BATTERMANN was also present at several places at the fair.

Interactive software tools: G+B Interactive® at the dfv Mediengruppe booth

The G+B Interactive® team presented their digital event solutions to interested trade fair visitors at the joint stand of the dfv Mediengruppe. In addition to a lot of information about the software solutions TEAMPLAY, REGISTRATION, IDEAXCHANGE and the EVENT APP, the sales team had the new SOCIAL WALL with them. Using a QR code, trade visitors were able to create a profile and participate in the interaction. It was possible to create a photo with their own cell phone, add a personal message and then send it to the SOCIAL WALL, where the post then appeared. The posted photos could be marked with “Like” and thus ranked.

Dominik Jakob

We were very pleased to be able to present SOCIAL WALL at the dfv trade fair stand. Overall, we felt very comfortable as a sub-exhibitor in the beautiful ambience of the dfv trade fair stand. The direct proximity to the MICE Forum was also great. The quality of the trade visitors at this year’s BOE was right. We had many good conversations, made interesting contacts and will be happy to come back next year.

Dominik Jakob, Sales G+B Interactive, GAHRENS + BATTERMANN Frankfurt

dfv joint stand

BOE 2019 G+B Interactive at the dfv joint stand
BOE 2019 G+B Interactive
BOE 2019 G+B Interactive Social Wall
BOE 2019 G+B Interactive Event App
BOE 2019 G+B Interactive Team
BOE 2019 dfv Media Group
BOE 2019 G+B stand construction concept

Design elements from ATOMIC Rental Solutions at BOE 2019.

An ATOMIC FastWall as well as several SuperShapes and SuperColumns decorated the BOE Night, which took place on the evening of the first day of the fair. At the fair itself, the modular deco construction system could be found at various locations, just like last year. At the booth of the dfv Mediengruppe, illuminated columns made of different design panels adorned the networking and catering area. After the ATOMIC stage design of the Culinary Stage already met with enthusiasm last year, some decorative elements from ATOMIC Rental Solutions adorned the show stage again in 2019. In addition to SuperColumns, UDON was also installed here. The stretch set, which is not only reminiscent of Japanese noodles from its name, can be stretched to up to nine meters and twisted into each other depending on the design intention. This creates flexible stage and room designs that, with the right lighting, bring dynamism and movement into the room design.

Design elements from ATOMIC Rental Solutions at BOE 2019.

The cooperation with GAHRENS + BATTERMANN at the BOE International was again a success this year. Especially the ATOMIC columns and interactive elements like the SOCIAL WALL made our booth special and a point of attraction for trade visitors. It is important to stand out in an exhibition hall and motivate visitors to interact. I am looking forward to a joint BOE 2020.

Silke Aladag, Head of Sales & Marketing tp

Swoofle Booth & Culinary Stage

Swoofle exhibition stand red carpet
Swoofle exhibition stand ATOMIC elements
Swoofle exhibition stand G+B ATOMIC Team
Swoofle exhibition stand ATOMIC column
Swoofle exhibition stand Culinary Stage
Swoofle booth G+B and ATOMIC Rental Solutions
ATOMIC and G+B at the Swoofle booth