Schwarzkopf Masterbrand Pro 2023

For product presentations, the right lighting is of crucial importance. This was also the case at this event in Hamburg.

At this year’s Schwarzkopf Masterbrand Professional, the latest color trends were presented over three days and directly applied in the Gleis 7 studio by the hairdressing industry professionals in attendance.

For us as a technology partner, lighting was a relevant focus, in addition to the areas of camera, sound, video and projection. The Schwarzkopf Professional Masterbrand team had numerous color nuances up its sleeve, which not only looked good on the models, but also had to be seen unaltered in the projection on the screens.