Project Description


Škoda’s presence at the IAA

The International Motor Show (IAA) is one of the industry’s leading trade fairs and is internationally renowned. The manufacturer ŠKODA used its presence at the fair to present new models and once again chose the media experts from GAHRENS + BATTERMANN for the media technology implementation.

The project at a glance


Fairground Frankfurt am Main


A trade show presence that does justice to the well-known car manufacturer.

Maximum flexibility in the content feed for the LED walls to respond to short-term adjustments.


An impressive LED installation consisting of an Absen A3 Pro LED wall measuring 10 x 5.5 meters and four additional Absen A3 Pro LED steles, each measuring 1.5 x 5.5 meters.

A central server structure and feed via Pandoras Box provided the desired, high flexibility in content feed for the LED walls.

Special programming of the media server for a media quiz during the trade fair days.

Cooperations / Partners:

becc agency group GmbH

rgb GmbH as technical planning office

Your contact

Feel free to call me for more information about the project:

Thorsten Evers

Thorsten Evers – Branch Manager

Images of the event

Skoda IAA Header
ŠKODA IAA Messestand
ŠKODA IAA Messestand
ŠKODA IAA Messestand