Škoda’s presence at the IAA
The International Motor Show (IAA) is one of the industry’s leading trade fairs and is internationally renowned. The manufacturer ŠKODA used its presence at the fair to present new models and once again chose the media experts from GAHRENS + BATTERMANN for the media technology implementation.
The project at a glance
Fairground Frankfurt am Main
A trade show presence that does justice to the well-known car manufacturer.
Maximum flexibility in the content feed for the LED walls to respond to short-term adjustments.
An impressive LED installation consisting of an Absen A3 Pro LED wall measuring 10 x 5.5 meters and four additional Absen A3 Pro LED steles, each measuring 1.5 x 5.5 meters.
A central server structure and feed via Pandoras Box provided the desired, high flexibility in content feed for the LED walls.
Special programming of the media server for a media quiz during the trade fair days.
Cooperations / Partners:
becc agency group GmbH
rgb GmbH as technical planning office
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