Beautiful hair – who doesn’t want that?

At the Colorcrafter event hosted by Schwarzkopf Pro at the E-Werk in Berlin, 28 internationally renowned colorists and hairdressers came together to discover the latest trends and colors.

This one-day event of international significance focused on the creativity of the hair stylists in attendance, the live application of the latest hair trends, and the perfect color reproduction of the models and their hairstyles.

As a technology partner, one of the challenges we faced was meeting the high power requirements of the hairdressers working in parallel. In addition, it was very important to our customer that the hair colors were reproduced with absolute color accuracy on video and photo material.

With the help of an LED wall for color-accurate representation of the hair models and over 130 LED lights from Astera, we were able to create color-convincing material that the hairdressers in attendance shared with their more than 4.1 million followers on Instagram and 3 million followers on TikTok.

We succeeded in presenting the client with an inspiring event thanks to our flexibility and professionalism in the areas of video, sound, and lighting.