This year, the G+B team was responsible for the technical equipment and support of the Square Enix booth on behalf of the agency New Line Brand Communication from Berlin. On more than 2000 m² the Japanese manufacturer presented new game highlights, which were technically staged by GAHRENS + BATTERMANN. Visual highlights were the five LED walls on which live gaming sessions were broadcasted and game trailers were shown. For perfect sound throughout the entire booth, the event specialists installed more than 70 loudspeakers. With more than 380 spotlights and a sophisticated lighting concept, the G+B team created a special atmosphere that immersed visitors to the fair in a fantasy world. The entire light and sound installation as well as the elaborate rigging – a total of approx. 55 tons of ceiling load – offered the gaming enthusiasts an impressive backdrop from the very first glance at the exhibitor area. To control all the technology installed on the stand, the event professionals set up a DANTE network in which the various areas of the stand could be operated from two control room positions. To this end, kilometers of signal and power cables were laid in the two weeks of construction in the run-up to Gamescom.
“It is always something very special to lead a project, which is planned and accompanied over four months, to its implementation. Despite intensive pre-planning, it is a matter of course for us, especially with such a big job, to act absolutely flexible until the last day before the trade fair and beyond, in order to meet the high quality customer requirements and to inspire the whole team. From a technical point of view, it was above all the complex rigging and the control of all devices – from media servers and LED controllers to dimmers and power amplifiers via network – that were the exciting challenges of the stand. With a very young and motivated team, we succeeded in implementing a completely smooth setup and dismantling and put on a great show during the trade fair, which more than lived up to the quality of the products and games presented. Satisfied we look back on an almost perfect production”.