ISH digital 2021

Successful premiere of the exhibition

G+B supports the first digital world’s leading trade fair for water, heat and air conditioning in Frankfurt

Overview of the project:

As the largest showcase for innovative bathroom design, energy-efficient heating and air-conditioning technology and renewable energies, ISH was held purely digitally for the first time in 2021.

Central themes of the event were networking, knowledge sharing, high-quality content and news about exhibitors’ products and solutions. As a partner of Messe Frankfurt, our team was on duty during the live event for trade fair visitors, exhibitors and the press.

“The project was an excellent opportunity for our team to prove our experience in the implementation of complex streaming events,” emphasises Jan Rücker, Key Account Manager GAHRENS + BATTERMANN GmbH & Co. KG.

FACTS:

290 hours of broadcast content sent
277 live and digital events
47,000 viewer views
50 person event crew
Over 300 web calls
170 external feeds
5 parallel streams, some with simultaneous translation
69,000 participants on the platform
Numerous coordination meetings and e-mails with exhibitors and speakers

Over 340 presentations were broadcast live to the world from the Top Topics Stage during the 5 days of the fair. The fully equipped streaming studio delivered non-stop live broadcasts in 2 languages.

The Craftsman Stage was designed as a green screen stage and served as a platform for ready-made product presentations as well as live performances by exhibitors.

The exhibitor channel Product Service Stream offered guests a wide range of information, both live and on-demand.

The Pop up my Bathroom exhibition area in the middle of the hall, the only actual exhibition stand, was mainly used for press appointments and was optimally presented by our lighting designer.