{"id":87925,"date":"2025-11-28T11:54:03","date_gmt":"2025-11-28T10:54:03","guid":{"rendered":"https:\/\/www.gb-mediensysteme.de\/projekte\/schwarzkopf-colorcrafters-2023\/"},"modified":"2026-01-12T08:39:28","modified_gmt":"2026-01-12T07:39:28","slug":"schwarzkopf-colorcrafters-2023","status":"publish","type":"avada_portfolio","link":"https:\/\/www.gb-mediensysteme.de\/en\/projekte\/schwarzkopf-colorcrafters-2023\/","title":{"rendered":"Schwarzkopf Colorcrafters 2023"},"content":{"rendered":"

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Schwarzkopf Colorcrafters 2023<\/h1><\/div><\/div><\/div>

Connect \u2013 Create \u2013 Engage
\nThe latest trends and colors perfectly illuminated<\/p><\/h2><\/div>

Beautiful hair \u2013 who doesn’t want that?<\/p>\n

At the Colorcrafter event hosted by Schwarzkopf Pro at the E-Werk in Berlin, 28 internationally renowned colorists and hairdressers came together to discover the latest trends and colors.<\/p>\n

This one-day event of international significance focused on the creativity of the hair stylists in attendance, the live application of the latest hair trends, and the perfect color reproduction of the models and their hairstyles.<\/p>\n

As a technology partner, one of the challenges we faced was meeting the high power requirements of the hairdressers working in parallel. In addition, it was very important to our customer that the hair colors were reproduced with absolute color accuracy on video and photo material.<\/p>\n

With the help of an LED wall for color-accurate representation of the hair models and over 130 LED lights from Astera, we were able to create color-convincing material that the hairdressers in attendance shared with their more than 4.1 million followers on Instagram and 3 million followers on TikTok.<\/p>\n

We succeeded in presenting the client with an inspiring event thanks to our flexibility and professionalism in the areas of video, sound, and lighting.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

“Thank you so much for a great year of cooperation! I really love working with you guys!”<\/h1><\/div>

Nikolas Tilaveridis
\nGlobal Head of Events | Schwarzkopf Masterbrand Professional<\/p>\n<\/div><\/div><\/div><\/div><\/div>

Your contact<\/h2><\/div><\/div><\/div>

Call me for more information about the project.<\/p>\n<\/div>

\"Ansgar<\/span><\/div><\/div><\/div>

Ansgar Bartels\u00a0<\/strong>– Head of Sales<\/p>\n<\/div>

\r\n
<\/i>+49 40 713908-26<\/a><\/div>
<\/i>a.bartels@gb-rental.com<\/a><\/div>
<\/div><\/div><\/div><\/div>

I\u2019m also happy to be available via Teams for prompt communication:<\/p>\n<\/div>

Book video appointment now<\/span><\/a><\/div><\/div><\/div><\/div><\/div>\n

Pictures of the event<\/h2><\/div>

\u00a9 Schwarzkopf Professional<\/p>\n<\/div><\/div><\/div>

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With colour-fast LED technology and precise lighting, we supported the international Schwarzkopf Colorcrafters Event 2023 at Berlin’s E-Werk \u2013 ensuring perfect presentation of the latest hair trends and optimal conditions for live styling, video content and social media.<\/p>\n","protected":false},"author":6,"featured_media":57081,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"footnotes":""},"portfolio_category":[140,75,155,142,91,139],"portfolio_skills":[],"portfolio_tags":[116,115,114],"class_list":["post-87925","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-audio-en","portfolio_category-event-en","portfolio_category-hamburg-en","portfolio_category-licht-en","portfolio_category-other","portfolio_category-video-en","portfolio_tags-audio-en","portfolio_tags-light","portfolio_tags-video-en"],"_links":{"self":[{"href":"https:\/\/www.gb-mediensysteme.de\/en\/wp-json\/wp\/v2\/avada_portfolio\/87925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gb-mediensysteme.de\/en\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/www.gb-mediensysteme.de\/en\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.gb-mediensysteme.de\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gb-mediensysteme.de\/en\/wp-json\/wp\/v2\/comments?post=87925"}],"version-history":[{"count":10,"href":"https:\/\/www.gb-mediensysteme.de\/en\/wp-json\/wp\/v2\/avada_portfolio\/87925\/revisions"}],"predecessor-version":[{"id":90172,"href":"https:\/\/www.gb-mediensysteme.de\/en\/wp-json\/wp\/v2\/avada_portfolio\/87925\/revisions\/90172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gb-mediensysteme.de\/en\/wp-json\/wp\/v2\/media\/57081"}],"wp:attachment":[{"href":"https:\/\/www.gb-mediensysteme.de\/en\/wp-json\/wp\/v2\/media?parent=87925"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.gb-mediensysteme.de\/en\/wp-json\/wp\/v2\/portfolio_category?post=87925"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/www.gb-mediensysteme.de\/en\/wp-json\/wp\/v2\/portfolio_skills?post=87925"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/www.gb-mediensysteme.de\/en\/wp-json\/wp\/v2\/portfolio_tags?post=87925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}